I was flicking through a couple of
magazines the other day, aimed at Directors and Entreprenuers and soon
found myself withdrawn and unable to read any more of the waffle and
drivel that sometimes fills many of the pages. Where is the character
and personality, and why so many suited, serious looking individuals
that look like they could bore the barn door off a farm.
We are all born with natural attributes yet when we got to school
and enter the business world we are conditioned to âfit inâ with the
rest of the crowd, and the same goes with sales and marketing.
âNo, you canât say that in marketing materialâ, they woukld say or
âPeople dont want to see a personalityâ and âWhere are the corporate
colours going to goâ and âWhat about how big our company is and our
locations around the globeâ and all that exciting stuff.
Sionce when did any of that stuff build any level of trust or any
kind of rapport. The only thing it serves is to pander the ego of the
senior managers or directors who think their business is wonderful but
while they reamin totally unaware that they would not be in business
without their customers, nor can they give a suitable reason why their
customers buy from them in the first place or should od if they are not.
Can you remember the last time you bought a house from an estate
agent just becuase they had offices all across the UK ? Did you buy
your vaccum cleaner because they turned over £45million last year ?
Did you use that hair product becuase you liked the look of the logo ?
Errr, are we missing something hereâ¦..like the real reasons that
people buy and do what they doâ¦â¦that strange thing calledâ¦.emotion.
Well before I get emotional about this subject its time for me to sign off and let your read on.
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