So what? Why you?

That’s the question that every customer is asking or
thinking as they review each supplier for a given product or service in a bid
to find the right solution for them.

Imagine if you will a series of supermarkets along the same
road.

That’s the question that every customer is asking or
thinking as they review each supplier for a given product or service in a bid
to find the right solution for them.

Imagine if you will a series of supermarkets along the same
road. Each one looks exactly the same
from the outside, is laid out exactly the same on the inside and sells exactly
the same product by people whole look and act exactly the same. In fact for all intense purposes everything
about each shop is so similar it could be the same shop duplicated if it wasn’t
for the name on the sign outside, A, B, C…etc.

Now which one would you choose?

Think about it for a minute there is an obvious answer.

OK, if it didn’t seem obvious enough lets take a look at our
old friend human nature.

Predictably humans on the whole are lazy creatures. We seek the shortest, least painful route to almost
anything so, of course, it would be the shop nearest to where we arrived to the
street.

However if in one shop all the assistant smiled and welcomed
you as you came in that could be the single factor that swayed your decision
because thats the way you like to be treated.
In fact you may even walk down the street past all the other shop just
to get to there because of that single reason.

What if another shop sold only a special kind of food, say,
authentic Italian cuisine? As a lover of
Italian food there would be no question where you would be going for the weekly
shop or food for tonight’s dinner party, it’s obvious.

You see the answer to this tale is really with our
customers. Who they are, what they do,
how they do it and it’s our job to find out what it is that turns them on and
keeps them coming back for more.

Once you know, you just have to tell them and keep on
reminding them and continue to build value in the products and services that
you provide that services that specific need and demand.