Finance as a Sales and Marketing Tool
|
"If you want quick and effective results you must put the money in"
- Edward Bullard 1907-1980, British geophysicist
|
ROI - Financial Payback - Selling Finance - Proposing Finance - Marketing with Finance
Most larger investments have a considerable business impact, whether its reducing costs or improving profits in some way.
Typically, due to the size of capital or software investment deals can take some time to close. Not only that but the compeition for money (not just your direct competition) increases in your customer as budgets are stretched and other investments are considered at a higher level of decision making.
But it all comes down to one thing and thats a busines proposition - the biggest bang for your buck and finance is the magic wand that can take a 3 year paycbk to a 3 week payback!
Not only that but it also brings with it other strategic benefits to the company.
Finance is a way of speeding up the sales process and generating a faster return on investment than capital expenditure.
|
Finance 
