Tell you and you shall forget

Show you and you may remember

Involve you and you will understand

Local, honest, quality tradesman drums up new business with a cheeky postcard he pokes through letter boxes - direct marketing

The Treasure Hunt Invite - raising awareness electronically.

MAD were going crazy to raise awareness of their Treasure Hunt event in Birmingham. This simple PDF invitation postcard says it all.

The QUATTRO tooling system - cheaper, faster and better than its rivals.

This simple leaflet beat all of its competitors, even the more expensive and well known brands earning the client an audience with a very large customer and a distribution channel. Sales for this product are continuing to increase, spurring the development of a dedicated tool holder web site.

This shows how techies can deliver personal as well as technical benefits to their audience when nedded. It was specifically targetted at "techies" themselves inside a "techie" company so jargon and slang was used to create the right language and culture, but it was written with a human element touching on known problems with a clear solutuion.

The DEFINITIVE VOIP GUIDE - customer education without the cost and time

In the communications world there are massive changes going on. The biggest of which is the merging or combining of "Voice" (such as telephone and mobile) and "Data" (such as the internet) platforms, onto a single combined "Voice and Data" platform, bringing with it cheaper communication mechanisms and as well as more innovative and cost effective ways of doing business.

This guide generated over 200 downloads in its first month due to the effectiveness of a simple sales orientated download page. As a result of these downloads 100's of consultants were talking the company message to customers and looking to partner with the business without a single cold call being made. Customers were also responding directly generating incoming and direct enquiries. Using the same technique even the seminars began to fill themselves.

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