Small Business and Technical Marketing

"Successful Marketing is like having your best sales person sent in the mail or hooking them up to the internet permanently!"

Plans - Direct Marketing - Market Research - Split Testing - Message To Market

If not then STOP!

People buy from people. Remember that one?

Buyers want something, so find out what that is and give it to them.

Understanding your customer and their needs is the first bridge that you must cross. Connecting with them in a language that encompasses their culture and style, clearly delivering benefits and an effective call to action is your last challenge.

Asymetrical marketing is more than just your message, its about how its delivered and the impact it creates. Its about doing things on your own terms, not on the terms of your competitors. Finding low cost methods to capitalise and exploit points of opportunity. Combining selectivity and surprise into an explosive package.

Marketing is not about a single media, its about finding and using as many channels as possible to generate business simultaneously.

Your web site should allow you to connect with your audience and give them the information they need to decide if you or your businesses can help them. It is a marketing tool by itself, and a very powerful and flexible one.

Its a chance to demonstrate to people why they should choose you over anybody else and share with them your magnificent mission so that they can decided if they want to share in that same mission.

Using tools like this and other techniques you can generate awareness about problems that you can solve for your audience or even meet needs they may have.

Remember though, take away as many assumptions as possible and target your audience correctly to make it easier and faster for them to make a decision.

Support your claims with proof as what others say about you is far more powerful than what you can ever say about yourself.

Marketing should be more than just raising awareness and getting new business, its about maximising your customer value and retention. Finding ways to create short term sales surges and fuelling word of mouth and adopting new marketing technologies.

To get the most from your marketing you need a marketing strategty or plan which will keep you focused on opportunties and I can help you with this.