In order for any business to work, it must first become a system, so that the business works exactly the same way every time, down to the last details.- Michael Gerber - Consultant Author - The "E" Myth
Whats is the difference between a successful gambler and an unsuccessful gambler ?
They know how to play the odds in their favour….How?….Simple?…..They have a system!!
What turns a simple business like a fast food burger outlet into a multi-national cash machine?
Easy, they created an experience which they replicated around the globe….How?….Yes you've guessed it….They systemised their business model!!
What seperates a successful manufacturing operation over another?
They can maintain and control the product cost and quality by using….eeerrrr….systems!!
What makes one individual grow faster and further then the rest?
They systemise their approach to life….and they follow it and develop it continually!!
OK, hopefully you have the idea now.
Systemisation is not just about automating things. Its about having a process or map which can guide you, your business, your customers infact anything you are associated with to a sought destination, faster, better and even cheaper than alternative methods.
Its a set of rules that must be followed to keep things on track, like trimming the sales of a sailing yacht or putting together a football team and deploying them onto the field in set positions along with set plays.
Technology can be used to systemise parts of your business including the sales and marketing process (we also use it in our personal lives), without destroying effective relationship and rapport if done properly (this, many businesses get wrong).
Think about it, even your body, the planet, is a system with a set of rules, without which would result in there untimley demise.
First, you need to systemise your approach to keep you focused on what generates results.
Second you need to build systems around you in areas that don't require your constant attention to free you to work on the areas that do need you.
This is also known as leverage and optimisation.
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Systemisation