The Business Growth Cycle

In the modern world, nothing happens until somebody sells something and that is true of every business, organisation and individual. Even the stock markets would cease to
exist if there was no selling and therefore buying.

Worryingly, many businesses are wasting (unintentionally) masses of money on their sales and marketing processes and creating very risky situations in return.

This may be because of a problem with their core business or their chosen routes to market. Or it could be some difficulty staying objective having dealt with a major crisis or upset.

None the less they can end up without a plan for getting to their desired destination and may end up paying for expensive advertising or promotion, dealing with complex sales processes, worrying about losing their best people, paying for complex and costly software and IT or constantly educating confused customers, being just some of the problems they may be dealing with.

Sadly, and in many cases they could achieve far more, with far less or as manufacturers would say do it faster, better and cheaper.

These problems can eventually lead to the untimely death of their business and it’s frightening just how many are being affected. See the Business Death Clock story for the evidence. 

For years, business growth has remained a mystery…. 

The problem is that many of the methods still being employed for selling and marketing just don’t belong in the modern world. Not because of technology, but simply because people are more sceptical, overwhelmed with choice and more informed than in any
other time in history.

Sales and marketing has become separated and disjointed. In many cases it’s wrapped around the suppliers business and not around their customer.

The sales and marketing process should be treated like the human body is, in more effective, alternative medicines and therapies, as a whole. Where you get down to, and treat, the root cause of the problem, not just the symptoms.

This enables you to really focus on what works and delivers results (avoiding wasting money and time) and thankfully there are some simple steps you can follow. 

Systemise your approach and build sales and marketing systems to grow your business. 

The biggest step is systemising the whole sales and marketing approach to keep you focused on results and building systems that enable individuals to focus where the biggest return is.

In manufacturing systems are used to guarantee quality and cost. In distribution and logistics systems are used to guarantee supply. So why the blazes don’t we use systems in sales and marketing to guarantee customers then?

Simple, its the one step that is overlooked, avoided and not catered for by most suppliers?

Well after 10 years in sales and marketing I have discovered principals that if followed generate results and these from part of my simple 8 step programme that I use and show my customers how to use in my “Do It Yourself” course and as a consultant.

Each step builds on the last, meaning you cannot jump ahead or dive into step 5 before completing the previous steps, because you will only waste time and money if you do.

It also keeps you focused on results, while each step leverages and optimises (multiplying the effect) of the previous step as you develop. This leads to not just growth, but exponential growth.

It all starts with WHY? 

Why should they buy, your customers that is?

If you were building a house, you would lay down the foundations first, right ?

Well, when building your business you need to lay down the foundation of your sales and marketing system, and that starts with WHY customers are going to buy from you.

With a clear message targeted at your chosen audience and in a way that they can relate to with assurance that you can reach them is one of the first and most fundamental steps.

Sounds simple eh ? So why is this step overlooked by so many businesses ? Ever wondered where things start to go wrong ?…..

If fact, in many cases the employees and customers of the businesses I have visited and talked to give different reasons for why their customers buy.

Some business are not even sure where there REAL leads or enquiries come from. 

Uncover your golden assets and opportunities. 

Once step one has been completed there are at least another 7 (for those with an established business and customers) and more for new comers (and some of those steps can help them find a market).

As the system evolves it teaches you to tap into assets and opportunities that are right on your door step. These are usually low cost and easy to do.

To see more about the system and what my customers are saying about it take a look at the Sales and Marketing Medic site. 

It’s a team effort.

Together you can achieve more and that is what team work is about, combining and pooling expertise and resources. With a plan behind you it becomes much easier.

If you decide to work with an external consultant remember they are an extension to your team and where necessary should be able to bring in experts from different fields to deliver on larger or more complex projects where needed. 

Where next?

Have a dig around my site(s); download the FREE guides (videos coming soon) or sign up to my news letter or come along to a workshop.

Let me make one thing clear before you do go on though, no amount of sales, marketing and technology will make a significant difference to your business unless the economics are in your favour.

What I meand by economics are internal and external factors that essetially become assets or liabilities. You need to stack the assets in your favour and avoid the liabilities and to do this you need to take an audit of where you are (your business) right now is in respect to where its trying to go.

That is why the first thing I do with any new client is an asset analysis for FREE.

Without having the right factors internally or
externally to your business achieving growth will be tough and costly.

Just taking money from my customers does not interest me.

Generating results however, does!!

Check out my guarantee here!

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